Facebook is the queen of all social media, surpassing other platforms, such as Twitter, Google+, and Pinterest. It’s revealed that Facebook has approximately 1 billion users each month, making it a huge interest for any business or company. In other words, there about 1 billion potential customers on Facebook waiting to view your services.? It is therefore imperative that businesses consistently posts on their pages.? This article is going to explain the benefits of using your Facebook for business, which is separate from your personal account.
Positive effects of Facebook for business include increasing your target audience, expanding to international markets, making your brand more prominent, and establishing an online presence. Nowadays, people spend roughly three to four hours, meaning that you can exponentially increase sales profit through adequate digital media marketing. Let’s show you the benefits of Facebook for business.
Keeping Users Interested
On Facebook, when a user becomes a follower of a Business page, he is saying that he is interested in what the enterprise is offering and is willing to listen to it (as long as it is interesting). There are several ways a user can keep up with the company’s activities: by subscribing to a newsletter, reading daily blogs, and receiving Facebook RSS feeds.
Facebook has the advantage for many users of being very easy to use since they consult it daily. They see the enterprise’s news on their own wall and are up to date without having to do anything special.
Every user who becomes a follower is a potential customer and it is possible that, at some point in the future, he will need to make a purchase. Therefore, if you post regularly, publish creative content, and educate about your services, your followers could consider contacting your company. For example, if you are a dentist and have a Facebook page, you can post about dental hygiene and display all the services you offer. This will grab the attention of potential buyers who are looking for a dentist and may contact if your dental office suits their needs.
Remember that a customer’s interest is temporary; he will see an ad, visit the website, and see what it offers. But if he doesn’t need it at that moment, he will forget about it eventually. Facebook gives you the great opportunity of keeping a person’s interest for months, making it easier for them to recall your brand and contact you when it is necessary.
Stay Active with Clients
If a person who bought your product or acquired your services becomes a follower of your Facebook business page, he is expressing his satisfaction with the purchase and his desire to keep in touch with your business. It gives you the opportunity to make him a loyal customer: you can remind him about other services or products available, offer discount deals, or propose a family package to bring further clientele to your business. Even more, when a customer likes your Facebook page, it appears as a recommendation to other people that person is friends with, which will expand your target audience.
Although we cannot display different messages to customers and non-customers, the purpose is to communicate quality and service, educate about your services and products, and to be useful to the customer. For instance, if a client was satisfied with a dental cleaning service from your office and sees that you offer a family package, that person can recommend you with an acquaintance who might be interested in your services and contact your company. ?
Understand The Necessities of your Clients
Social media makes it much easier to talk directly to customers. Facebook posts for engagement make it easier for them to give their opinion or testimony about the services and products you provide. It is important to listen to what customers have to say and to respond appropriately. Moreover, we can ask directly about what service they really want, what improvements they would value most, and what changes could make them more loyal to your business.
Imagine that you publish a poll asking your clients what colors they prefer on their braces. Although some customers will answer your request, others will ask if you offer other options apart from metal braces, such as ceramic braces. If you do and observe that many clients are requesting this service, you can promote content regarding its benefits and usage. If you do not have it as part of your service, you can incorporate and promote it as a new product available in your office.
One of the most important benefits of Facebook for business is the ability to drive traffic to your Business page or website through content marketing. In simple terms, content marketing is the process of designing concepts and ideas to attract your target audience to acquire your brand or services. There is a wide array of content you can utilize to capture the attention of potential customers. You must post creative and alluring material and images that show your drive and sincerity to improve the lives of people.
For example, one of the best aspects of Facebook is the use of videos. You can publish behind-the-scene footage about a child’s first time at the dentist or a brief tutorial on how to appropriately brush your teeth. Statistics show that Facebook videos get approximately 478% more shares than any other multimedia source, which can potentially skyrocket your business into popularity.
Other great concepts are before and after interviews about customers who share their positive feedback about the treatment and services of your business.
Nowadays, everyone has a smartphone everywhere they go, whether they are at home, in a bank, or in the bathroom. This means that all of your content and offers must be adapted to a mobile interface so it can be viewed properly. If you are planning to publish an advertisement, it must available on a mobile screen to increase views and engagement.
Studies show that 65% of all Facebook videos are viewed through a mobile device, making it a rising trend for all companies. It makes it easier for people to navigate through their newsfeed while doing other activities in their life. Think about it! Whenever you are working and want to take a break, the first thing you do is take our your smartphone and enter Facebook. Imagine you apply that same approach for your enterprise and allow people to view your content from their cellphone.
It doesn’t matter if you are a small family business, a big enterprise, a clinic or a private practice, you can make your services and products more known by using Facebook in your marketing strategy. You can establish yourself as a staple in the digital market and grow immensely through well-organized designs.